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white wash

29 Jun

Sometimes I think the preference for white skin is so ingrained into Indian psyche that I don’t think we will ever be able be able to break out of it , one of the more egregious examples of this is when a major Bollywood star acts in a commercial which is not only racist but also extremely sexist.

and here is the same ad with a southern super star,

I can’t imagine how these icons would act in such an obviously bigoted ad even for a bucket load of money.I know ranting about the ads for fairness products is an old tune  but when people who are supposed to be a role model for millions of people do these kind of things it leaves a bitter taste in the mouth,it is not like they are strapped for cash how difficult should be to reject an ad when so many others are falling over themselves to get them to endorse their products?